Two sets of tables hundreds of thousands of yuan did not deliver, customers have no choice but to move things in the store! Famous network red brand official website reported failure, founder: no way to run, many peers in the arch fire

June 22, 2024

"Cabana means: a cottage with a gazebo by the sea. The Chinese are very family-oriented and we wanted Cabana to be warm." Founder Zhu Sichao's interpretation of the brand is still in the ears, but today, Cabana has made some consumers feel cold.

The first store is Cabana, a high-end home buyer in the core area of Sanlitun, Beijing, which has received the attention and investment of many top investment institutions and has won 5 rounds of financing in 3 years. Cabana has also successfully cooperated with more than 100 well-known foreign home brands such as Vitra, Flos, USM and Herman Miller, and has even been called "LVMH" in the home industry by some media. According to incomplete statistics, Cabana opened 6 offline stores at its peak, which were mostly located in the core business circles and traffic heights of first-tier and quasi-first-tier cities, highlighting its brand tonality and positioning.

Cabana, who was born with a bright light and capital chasing investment, is now in trouble. As of June 20, the brand's Beijing Sanlitun store and Shanghai Anfu Road store have been closed recently, and the official website shows "server failure." Complaints about Cabana have also surfaced on social media. Some customers who had placed great love on Cabana are now facing the dilemma of not getting the goods and not getting the money back.

"National Business News" reporter in-depth investigation found that Cabana in Beijing and Shanghai stores have opened special sale activities, the price of some goods even as low as 60% discount. For customers who can't get the goods, Cabana even adopts a way of "paying for the goods". "Either come to the store to pick up some things, the store will be empty soon." According to one customer, Cabana employees advised her that she could not get a refund because the goods were not delivered.

Regarding the special sale, the employees of Cabana Beijing International Trade Store confirmed to the "National Business News" reporter that the company's move is to return funds and relieve the current financial pressure.

Regarding the situation of Cabana's capital chain, the Daily Business News reporter asked the founder Zhu Sichao as a consumer. "If the online 'explosion thunder' or run away is true, we will not still open today... There are indeed many peers in the fire." But we're here to stay." Zhu Sichao said

Visit the International Trade Mall store: The clerk suggests ordering
elsewhere

Scrolling through social media posts, or searching for information about Cabana, you will see a lot of information about rights protection and refunds.

The reporter learned that at the end of April, Cabana's first store in Beijing, Sanlitun, quietly closed, and some of the staff moved to the International Trade Mall store. At the end of May, Cabana released the news of the special sale, and the reporter of the National Business News went to the two stores of the Guomao Mall (the guide area and the North district are two parts here) to explore the store, and found that the north district is mainly sample, and each store only has about 3 staff; There are many new products in the southern district, and the shop assistants are also only about 3 people. The reporter observed that the price of some imported single products is as low as 60%, which is lower than the price of all the same models on an e-commerce platform.

At the end of 2023, Wang Will (a pseudonym), who bought Cabana home from Beijing Sanlitun, said: "Last year, I booked two sets of USM (brand) tables in the Sanlitun store, with a total of more than 100,000 yuan, and delayed delivery until the clerk said that the company was out of money." I had no choice but to go to the store to move the goods, or to move the defective samples."

Wang will say that he still has more than 30,000 yuan of goods have not been exchanged, and she noticed that "when the next order, the sales staff still let me buy other companies."

Although Zhu Sichao said that the store will continue to operate, but from the business situation, Cabana's closure does not involve a single area of a single store, Guangzhou and Shanghai consumers have encountered similar problems. Song Si (a pseudonym) told the "National Business News" reporter that in May 2023, she ordered three sets of cabinets and other small piecefrom Cabana's Shanghai store, one of which has not been shipped yet. Song Si said that in May this year, Song Si went to the offline store, the store manager of Shanghai Kerry Center told her that the money was definitely not to be returned, "or to move something in the store (arrived), the store will be empty immediately."

Author:

Ms. xingjinsui

E-mail:

ceo@gelunya.com

Phone/WhatsApp:

8613823425403

Two sets of tables hundreds of thousands of yuan did not deliver, customers have no choice but to move things in the store! Famous network red brand official website reported failure, founder: no way to run, many peers in the arch fire

Visit the International Trade Mall store: The clerk suggests ordering elsewhere

Visit the International Trade Mall store: The clerk suggests ordering
elsewhere